Thursday 14 June 2012

Ace of Hearts Accessories Stitching Up Beginnings

Ace of Hearts Accessories humble owner and bow maker, Cailey, describes her online store as a "place to find adorable handmade hair bows and earrings of characters, because it makes me happy". Arguably, there isn't a better reason to start any thing in this life!


A brief selection of the types of bows Cailey currently has in stock at Ace of Hearts Accessories.

Cailey, 23, lives in Sydney with her partner and their collection of comic books. When I asked her to describe herself, the inner ramblings of a truly modest woman responded with "cats" and "Disney". While she may not be sure how exactly to summarise herself, what she knows for sure is that she is happy.


It all began when on a whim months back Cailey bought a sewing machine after buying many products bought from retailers like Diva, Equip and other online stores only to have witness them "fall apart in my hands after only one wear". She thought to herself, "I can do a better job," and before she knew it, she was selling handmade bows all around the world.


"I was gob smacked," says Cailey, "I couldn't believe the ridiculous mark-up on especially flower-stud earrings in Australia and after some research just decided to do it myself".


One of many of Cailey's superhero bows, this one featuring
Spiderman and Captain America.
While she had trouble at first getting the hang of it, making bows was almost therapeutic for her. She explains, "I wanted to create something, to be productive...Once I started doing it, I just wanted to keep doing the activity." Having been diagnosed with social phobia when she was 18, Cailey has found bow making her own creative outlet, and says the most important thing to stay in control is to "just be occupied".


A lot of the things she stocks in her store are simply things she wanted for herself, so bought the materials and made them (plus a few dozen extras, just in case there were like-minded people somewhere in the world). And she believes honesty and trust is key - posting pictures of the packs of all her bows so you can see the stitching, whether she used a hot glue gun, or what type of pin the bow is attached to, to ensure you see EXACTLY what you are buying.


Her real fun comes in sourcing fabrics and following the trends - if you look at her page now, you'll notice a collection of Superhero bows, completely fitting for all the superhero action films being released this year. She stocks all types of pop-culture related accessories, from Marvel to My Little Pony and is hoping to incorporate her customers further in the future with taking requests.


And it's not all just a hobby to her. Cailey has recently listed some adorable hair pins with rainbow hearts (pictured above) at $3.00 a pair, with all proceeds being donated to Australian Marriage Equality to support LGBTI marriage rights here in Australia.


Sarah (pictured left with the Rose hair bow), her cousin and model, volunteers her time to help Cailey with the endeavour, and since she's stepped on board Cailey's page views have grown thanks to a different way to display the bows, and her magic smile.


Even though she is on her journey to fullfil her dream of becoming a florist (weddings in particular), it's a long journey that will take plenty of time. Cailey is happy moving one step forward and hopes to expand her small business even further. At the moment she is in the process of mastering bow ties, although they are a lot trickier and require more fabric, however the concept of Thor and Spiderman bow ties is no doubt something that will be in hot demand!


As a returning customer of Ace of Hearts Accessories, it is no doubt that they are good quality, value for money and most importantly, made with love. What more do you need? Go and buy one already! ;)




 Her online store: http://www.etsy.com/shop/AceOfHeartsAU
 Her blog: http://aceofheartsaccessories.com/







2 comments:

  1. Awesome review! I have many Ace of Hearts accessories and will be buying many more. They are quirky, affordable, and as you say, made with love.

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  2. visit:work from home Fashion forecasts for the next year are full of solid colors among them shiny solid colors and metallics, tons of animal prints and stripes,

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