Right or Wrong?
In the media we are often faced with a moral decision we must make in regards to what stories we persue, how we persue them and how we portray them to the public. However, the increase in technological advances has meant laws struggle to keep up to protect individual rights and the question what is right, and what is wrong is increasingly hard to answer.
There are 3 main types of ethic models in regards to Journalism in use today:
- Deontology - the normative ethical position that judges the morality of any action by following the rules, pricipals and duties of a Journalist.
- Consequentialism - idea that it doesn't matter how you get there, the end justifies the means. The idea of the greatest good for the greatest number of people.
- Virtue Ethics - the intrinsic values of courage, justice, temperance, prudence and "golden mean" of behaviour through habits of character.
While there are many codes available outlining Ethics and Morals in journalists, often they are not followed. Advertising has led the greater public to confuse what is considered ethical, with that of bad taste, mixing there own perceptions and projections with the reality.
Although this one has got to be an advertising campaign I can't believe got approved:
A Fitness First advertisement that lights up how much you weigh as you sit on the seat waiting. Not only for yourself to see, but the whole public. If anything, it makes me defintely not want to join Fitness First! What if someone is dealing with body weight issues?
What do you think?
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