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News Values (sometimes also referred to as news criteria) are the elements that determine what prominence a media outlet gives to a story, and the audience reaction to it as a result. In simplest terms, news values are determined by the following"
IMPACT- Makes you say "Gee, whiz!"
AUDIENCE IDENTIFICATION - relating to viewers.
PRAGMATICS - the 24/7 news cycle needs all news to be current!
SOURCE INFLUENCE - regarding public relations
These change depending on the news outlet, the news values will be different, for example a local newspaper will focus on local stories leading, where a nightly news broadcast on a commercial network will most likely adopt the "if it bleeds it leads" policy.
But why are they important?
News values determine what gets reported on with prominence, and journalism is often called "the rough draft of history".
Need I say more?
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